"Laura's strategic marketing approach helped my nonprofit development department reach new audiences and deepen relationships. I highly recommend her!"

~ Michelle Clarkin, Director Of Development, Arts and Sciences and Professional Schools at Fordham University (formerly Director of Development for the Norman Rockwell Museum, Barrington Stage Company)

My Services

My extensive experience and expertise in marketing, fundraising, and communications allows me to address your needs regarding donor and audience engagement, marketing planning, customer service, individual fundraising campaign development, and much more.

Below are just some of the services I offer. I take a holistic approach to consulting, and most of my clients engage me for several services at one time. I am always looking at the bigger picture and how all the pieces will come together in order to maximize impact and revenue.

Marketing
Consulting

I have spent most of my career strategizing, planning, and implementing marketing plans. I can provide expert insight and guidance on projects ranging from direct mail campaigns and advertising planning to digital marketing strategy, public relations, and more. I know first-hand what it is like to juggle the many hats of a nonprofit marketer and can help you prioritize for maximum impact.

Email Marketing Strategy

If you don't have a robust email marketing program, now is the time to start. Nonprofits have an average email open rate of more than 20%, which means your constituents want to hear from you! We will work together to identify compelling content and design a plan for implementation. Is your email list tiny (or even non-existent)? I can help with strategies to grow your list, too.

Fundraising Planning & Donor Relations

Need help developing an email fundraising strategy, crafting your donor appeals, launching a monthly giving program, or identifying opportunities for donor stewardship? Want to inspire your constituents to give (and give generously)? I can help you identify the stories and messages that will demonstrate impact and excite and engage current and potential donors.

Fundraising Campaign Communications

Rally early support, generate excitement, encourage greater participation, and leverage your networks to increase campaign awareness and raise more funds for your organization. From design to implementation to reporting, we will create a communications plan that integrates the print, digital, and human elements necessary for a successful individual fundraising campaign.

Email and Online Giving Strategies

In this digital age, with the rise of crowdfunding, Facebook fundraisers, and Giving Tuesday, it is no surprise that small nonprofits raise 14% of their total revenue online. Fundraising through email campaigns is climbing rapidly, too, and now accounts for one quarter of annual nonprofit revenue. Together, we will make sure your organization has a clear message and stands out in the noisy digital world.

Performing Arts Consulting

Are your ticket sales stagnant or slumping? Has it been a while since you took a look at your ticket pricing, seating maps, and sales strategies? Curious about dynamic pricing but not quite sure how it works or how to best implement it? I can help you dig into the data and devise a plan that will maximize your ticket sales, grow your subscription base, and develop more loyal and generous patrons.

Ready, Set, GO!

Ready to take the next step? Contact me to set up a 30-minute discovery call to start thinking big.

Contact Me

Need just a little help?

Looking for advice but aren't ready for a larger engagement? Need a sounding board for a current challenge or a new idea? Learn how you can Pick My Brain.

Pick My Brain

Don't see what you need?

I might still be able to help you. Send me a message, and let me know what you're looking for, and we can take it from there.

Email Me