Our Approach

My Approach

It is imperative that I am passionate about my clients' causes. By working with organizations whose missions and services I believe in strongly, I can bring my best strategies and solutions, along with a healthy dose of enthusiasm and energy.

I understand that you have limited time and resources. My role is to work with you to assess your challenges, identify opportunities, and then, together, we will make a plan to move forward toward success!

My clients see me not just as a consultant, but as a valued member of their team.

Our Story

My Story

After an exhilarating, action-packed, 15-year career in marketing and communications at nonprofit arts organizations, I decided it was time to make a change. Shift focus.

What I loved most in my prior work was thinking big and then working out all the small details to see an idea to fruition.

I loved how one small, creative idea could make a big impact. Attention to the details—whether it's a hand-written thank-you note to a donor or the perfect editorial touch on a program brochure—can make all the difference.

I decided I wanted to share my knowledge and help organizations make incremental, but powerful, changes that will allow them to grow and thrive as they work to serve their mission.

Photo by Becky A. Gardner Photography

My Background

I am a Virginia-based marketing, fundraising, and communications consultant, focused on working with nonprofits, arts organizations, and artists.

Before starting my own consulting firm, I spent seven years as the Director of Marketing for Barrington Stage Company (BSC), an award-winning regional theater in the Berkshires of Western Massachusetts. I oversaw all aspects of marketing, communications, and box office for the $4 million organization, including traditional and digital marketing, audience development, media relations, social media, and website design—and everything in between. During my time at the theater, I dramatically increased earned revenues and attendance year after year: overall ticket sales increased 75% and season pass sales grew almost 200%, bucking national trends. Additionally, annual attendance at performances and events increased 40% during my tenure.

While at BSC, I co-founded the 10x10 Upstreet Arts Festival in partnership with the City of Pittsfield, MA. I helped develop and implement a comprehensive marketing plan for the city-wide festival, which now brings more than 7,000 people downtown each winter.

Prior to my time at Barrington Stage, my career took me around the country, where I worked with nonprofit arts organizations in Richmond, VA; Chicago, IL; Kansas City, MO; and Pittsburgh, PA, before moving to Northern Virginia in 2015.

I received my Master of Arts Management from Carnegie Mellon University, where I was a member of the Phi Kappa Phi national honor society and graduated with highest distinction. I received my Bachelor of Science in Business Administration and Marketing from the University of Richmond, Virginia.

I live in Leesburg, Virginia, with my husband and two children.

Want to know more about me?

Visit my LinkedIn profile to learn more about my extensive background in nonprofit and arts work.

Ready, Set, GO!

Ready to take the next step? Email or call me to set up your free 30-minute phone consultation to start thinking big.